Serena Williams struts her stuff for Top Spin 4

When this video flashed up on Kotaku, I couldn’t help but let out an exasperated groan. For every baby step that the industry makes to try and improve the perception of gamers, it takes just one video like this to put it back at square one.

I’m not much of a sports fan, but Top Spin 4 has piqued my interest in the last few months. I loved playing Virtua Tennis in my local arcade and have been looking for an alternative with a little more depth and realism. Top Spin 4 seems to fit the bill.

Watching this trailer just makes me angry though. The commercial manages to completely degrade the sport, Serena Williams and the use of the Sony Move in the space of less than 60 seconds. Is this really what it takes to get players excited about a new tennis title? Come on 2K Sports… you’re better than this.

(Aside: I have nothing against Serena Williams or the junk situated in her trunk. There’s just a time and a place, okay? ;D)

Update: Joystiq have managed to get an interesting statement out of 2K Sports. Apparently the video wasn’t meant to be seen by the public: “As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title’s final marketing campaign and its distribution was unauthorized.”


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